Gabby Thomas reveals what track and field needs to elevate to the next level

Gabby Thomas reveals what track and field needs to elevate to the next level

Stephen Awino 15:45 - 31.10.2024

Olympic gold medalist Gabby Thomas has revealed the integral role that leagues and meets are bound to play in elevating the sport of track and field to the next level.

Olympic gold medalist Gabby Thomas has shed light on the challenges facing track and field athletes in terms of professional opportunities and sponsorships.

In a candid discussion on the Why Not Me? podcast, Thomas admitted that, when she entered professional track and field, she was uncertain about what going pro actually meant.

For many athletes like her, the road to professionalism can be unclear and laden with obstacles.

Unlike in other sports, where athletes enter well-funded leagues, going pro in track and field often hinges on securing a shoe sponsorship.

"I didn’t know what going pro in track and field was. I don’t think anyone knows what. I didn’t know anything. I knew Usain Bolt existed. I knew Allison Felix existed, and I knew that they ran every four years at the Olympics," Thomas explained.

For Thomas, signing a deal with shoe company New Balance was transformative, covering her education and providing the resources she needed to compete.

"If nothing else, without that shoe deal I wouldn’t have been able to even run track."

The sponsorship allowed her to cover costs like travel to track meets, which can be prohibitively expensive for athletes without major funding.

"A lot of us are just people who haven’t seen money before, if I’m being frank, so we don’t know what a lot of money looks like. But for me, it really was life-changing," she added

The reality, Thomas emphasized, is that shoe sponsorships are a lifeline for many athletes.

Without them, she noted, "it will be very, very hard for you to be successful."

This financial instability, she argues, creates an urgent need for more investment in track and field as a whole.

To that end, notable investors are taking steps to address this gap.

Reddit co-founder Alexis Ohanian recently launched an inaugural track and field event, aiming to draw greater attention and investment to the sport.

Track legend Michael Johnson also started the Grand Slam Track League, which provides athletes more opportunities to compete outside of the Olympics.

"People need to be a part of a league. They need to be committed to competing. They need to show up to meets so that spectators have something to actually watch other than the Olympics," Thomas said.

"When people are watching, that’s how you make money."

With these initiatives, Thomas hopes track and field can build a sustainable support system for athletes, expanding the sport's appeal beyond the Olympics and making it financially viable for up-and-coming stars.