Six-time world champion Noah Lyles has openly admitted he needs a sponsorship deal equivalent to Sha'Carri Richardson's endorsement.
World's fastest man Noah Lyles has openly begged for a sponsorship deal to rival Sha'Carri Richardson's endorsement.
The American speedster was defeated in his season opener at the Racers Grand Prix as homeboy Oblique Seville blazed to a lifetime best of 9.82s and Lyles finished second in 9.85s. He is now seeking a headphone sponsorship.
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"I'm not gonna lie I need a headphone sponsor," wrote Lyles on his X page.
His open admission is tantamount to rivaling Richardson, who is signed with premium audio gadgets brand Beats by Dre.
The world's fastest woman has been on a roll of bagging lucrative endorsement deals this season, and with Beats, she is part of a campaign for their new Solo 4 headphones and wireless earbuds, which also features Angel Reese, and Naomi Osaka as the faces of the promotion.
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The three ladies were chosen based on their influence in their various sports as the world's fastest woman, a WNBA Chicago Sky basketball star, and a multiple Grand Slam winner.
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Lyles is also signed with a few brands such as Celsius Live Fit Energy Drink.
He is scheduled to compete next at the New York Grand Prix on June 9 in the men's 200m, where he'll be gunning to not just bounce back to winning ways but clock a new world-leading time.