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Michael Johnson has received a financial boost of billions as he seeks to launch his track league next year, with more details concerning the same to be revealed in June.
American sprint legend Michael Johnson has received massive backing as he looks to launch a track league next year with more details concerning the same scheduled for June.
As per the Sports Business Journal, Johnson has so far secured more than Ksh 4 billion (about $30 million) from investors and strategic partners who plan to support his initiative for the track league.
Expressing his elation on his X (Twitter) handle, Johnson said: “Working to change the game for athletes and fans! League details coming this June.”
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09:55 - 21.04.2024
American sprint great weighs in on Letsile Tebogo's loss to Lindsey Courtney at Kip Keino Classic
Michael Johnson has analysed Letsile Tebogo's upset against America's Lindsey Courtney in 200m race at Kip Keino Classic.
Earlier this year, the four-time Olympic champion announced his partnership with Winners Alliance, the for-profit arm of the Professional Tennis Players Association. The Alliance was the lead investor and will be the league's operating partner.
During the partnership announcement, the American announced that they have a plan to launch a track series in 2025 aimed at promoting the sport meeting the needs of all track and field athletes, and bringing back the spark.
Follow the Pulse Sports Kenya Instagram handle for more news.
The league is set to include a series of events from April to September and will have a limited number of athletes and offer very lucrative prize money. It will also aim to renew rivalries between them while catering to fan interests.
As preparations ramp up, the league has also hired Doubleday & Cartwright, a creative studio that specializes in sports, music, art, and culture. The agency has a proven track record, having worked with the world’s leading brands including Apple and Nike among others.
Johnson's league has also signed Two Circles and SRK Strategies, a data-driven sports marketing agency. Two Circles has worked with World Athletics and the International Olympic Committee. The firm will advise the league on how to generate new fans and motivate the existing ones in support of the league.
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17:03 - 23.04.2024
Noah Lyles eyeing third straight victory at the NYC Grand Prix
Noah Lyles hopes to claim his third straight victory in the 200m after being confirmed for the NYC Grand Prix.
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