)
The initial package of one million USD (UGX 3.72 billion) will increase by 100,000 USD (UGX 372 million) every year, offering the prospect of escalating returns based on performance metrics and viewer engagement.
Tanzanian media giant Azam Media Limited and the Football Kenya Federation (FKF) have finalized a whopping UGX 34 billion ($14.7 million USD) broadcast deal that is set to redefine the landscape of Kenyan football for years to come.
"This is the biggest step forward in Kenyan football, and we are happy that negotiations which took a long time have now come to an end," stated an exuberant Nick Mwendwa, the FKF President, symbolizing the significance of this monumental contract.
The agreement was ceremoniously inked in Nairobi, Kenya, heralding a new chapter in the sport's history in the country.
Azam Media Limited isn't just bringing games to screens; they are dedicating an entire channel to it.
“Azam Sports Four will be introduced specifically for the Kenyan Premier League," revealed Azam Media Limited COO Yahya Mohamed.
The channel will offer around-the-clock coverage, delving into everything from grassroots initiatives to in-depth analyses of top-flight games, starting from the 2023/24 season.
The financial aspects of this seven-year deal offer a dynamic and scalable revenue model.
“It was difficult to negotiate the details. It took time, but I am happy we managed to overcome everything and completed it,” Mwendwa added.
The initial package of one million USD (UGX 3.72 billion) will increase by 100,000 USD (UGX 372 million) every year, offering the prospect of escalating returns based on performance metrics and viewer engagement.
"I want to ask Kenyans to buy decoders so that my work can be eased so that next year,” Mwendwa urged the Kenyan public.
“We can try and renegotiate for a better deal because the contract is not just yours (Azam’s) but also for me,"
"We have started something that we hope is a step in the right direction. We want to add two more deals that we will hopefully be back to announce within the next one week," revealed Mwendwa.
One of these forthcoming contracts is expected to involve Kenya Broadcasting Corporation (KBC), potentially providing free-to-air matches to broaden viewer accessibility.
This deal is seen as a quantum leap for not just the Kenyan Premier League but also for the entire football ecosystem in the country.
It's a win-win for clubs, players, and fans alike. Mwendwa optimistically concluded, “I can assure you that it is way more than what you have ever gotten before.”
“Which is not even a debate. With Azam in our pockets (phones), the other deal will be worked on over the next couple of days for it to be better."
This deal undoubtedly places Kenyan football firmly on both the continental and global maps.
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)