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The campaign kicked off with a vibrant two-day tournament at Kasarani Annex, bringing together primary schools across Nairobi.
FKF president Nick Mwendwa on Thursday, June 1 launched the FIFA/FKF Women’s Football Campaign at the Kasarani Annex.
The campaign is a global program that aims at increasing female participation in football and fostering the development of women and girls in the sport.
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This is set to be a big blow to the title-chasing clubs, who would have wanted a better way to finish the season.
Its main focus will be on creating a structured pathway that nurtures young players and provide them with the necessary support and guidance to excel in football and pursue the national team and professional opportunities in the future.
“This campaign is a significant step towards empowering young girls. We understand that they face many challenges in their quest to pursue their dreams, and that is why we have partnered with FIFA to create this campaign.
We believe that by creating awareness, we can inspire more young girls to take up football and empower them to become future champions,” Mwendwa said.
The campaign kicked off with a vibrant two-day tournament at Kasarani Annex, bringing together primary schools across Nairobi.
It featured various 5-a-side games designed to create a fun and engaging environment for the children.
The participants also had the invaluable opportunity to interact with football ambassadors and legends who served as mentors, igniting their passion and encouraging them to pursue their football dreams.
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“We will be conducting football clinics and tournaments in schools across the country, giving young girls an opportunity to showcase their skills and talent.
We will also be providing equipment, training materials, and in-kind support to schools,” Mwendwa added.
The program will primarily focus on players and school team coaches from primary schools. Recognizing that students spend a significant amount of their time in school, special attention will be given to capacity building among school team coaches.
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This ensures that players receive proper football education from an early stage, enabling their growth into potential future professionals.
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