)
Players all over the world now use the contract negotiation tactic pioneered by Manchester City star Kevin de Bruyne.
Kevin De Bruyne, Manchester City's midfield maestro, has not only revolutionised the way football is played but has also changed the game off the pitch, especially in contract negotiations.
In 2021, De Bruyne turned heads not just with his on-field brilliance but with his savvy approach to contract renewal, setting a new precedent in the world of football.
)
17:59 - 03.01.2024
Guardiola poised to break Xavi and Barcelona hearts with potential midfield signing
Manchester City boss Pep Guardiola is reportedly set to beat Xavi and Barcelona to a long-term midfield target.
)
11:31 - 01.01.2024
Manchester City beat Barcelona as the team with the most points in 2023 while Aston Villa surpass Arsenal, tie Real Madrid
There was no place for Arsenal in the top five teams with the most points won in 2023, although surprise package Aston Villa and Champions Manchester represented the Premier League well on the list
De Bruyne's Data-Driven Negotiation: A Game Changer
When it was time to discuss his contract renewal with Manchester City, De Bruyne didn't just walk into the room; he brought with him a deep analysis of his own data. By utilising detailed analytics to highlight his immense value to the team, he changed the dynamics of player negotiations.
This move underscored the significance of performance data in securing better contracts for top-tier players. It was a masterstroke, demonstrating how stats and numbers could powerfully advocate for a player's worth.
Pioneering a New Era in Player Power
De Bruyne's approach was not just about numbers; it was a statement of player empowerment. Opting to negotiate without a traditional agent, he enlisted the expertise of two respected lawyers and the services of leading football analytics providers, including Analytics FC.
)
Their "signature service" provided groundbreaking data analysis, further solidifying De Bruyne's critical role at Manchester City. This method of negotiation, rooted in concrete performance metrics, has sparked a new trend among elite players.
The impact of De Bruyne's negotiation technique is now reverberating through the corridors of football clubs, particularly as the winter transfer window opens. Club representatives are bracing for similar data-driven discussions. High-profile players, like Kylian Mbappé, might follow in De Bruyne's footsteps as they approach contract extensions or seek new opportunities in 2024.
Related content
17:59 - 03.01.2024
Guardiola poised to break Xavi and Barcelona hearts with potential midfield signing
Manchester City boss Pep Guardiola is reportedly set to beat Xavi and Barcelona to a long-term midfield target.
11:31 - 01.01.2024
Manchester City beat Barcelona as the team with the most points in 2023 while Aston Villa surpass Arsenal, tie Real Madrid
There was no place for Arsenal in the top five teams with the most points won in 2023, although surprise package Aston Villa and Champions Manchester represented the Premier League well on the list
)
11:07 - 31.12.2023
They are better than us — Pep Guardiola reveals only team better than Man City
Manchester City boss Pep Guardiola has revealed the only team in the Premier League better than his side.
)
19:29 - 30.12.2023
3 improvement Kevin De Bruyne's return can bring to Manchester City
Kevin De Bruyne's return to Manchester City after a four-month injury absence brings a significant boost to the team.
)
13:37 - 30.12.2023
We have big players coming back — Man City's Phil Foden warns title rivals
Manchester City midfielder Phil Foden has warned the rest of the Premier League that City will be stronger as the season progresses.
)
19:50 - 29.12.2023
Stats show Arsenal's crippling decline compared to last season
The Gunners are still in the Premier League title race but appear to be a worse team than they were last season
)
17:59 - 29.12.2023
Real Madrid ban Mbappe, Haaland shirt-sales in official store
Los Blancos are looking to avoid any future disappointments by stopping fans from buying merchandise with the names of Mbappe or Haaland from their official store
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)