Lionel Messi and the King of Latin Trap collaborated in a new Adidas collection.
Adidas has announced a new footwear design in which they collaborated with Lionel Messi and Bad Bunny.
Messi (football) and Bad Bunny (music) are two of Adidas's biggest ambassadors, both having show deals with the German sports apparel company. Both worlds have now been made to collide in the new The Bad Bunny & Messi collection.
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The details
Only a day after leading Inter Miami to the end of a historic MLS season, in which they finished with a record number of points and consequently won the Supporters Shield, ESPN reported that Adidas is releasing a shoe collection that would feature the Argentine and ‘King of Latin Trap’ Bad Bunny.
Two announced shoes from the collection draw inspiration from iconic Adidas footwear: the Adidas Gazelle and the F50 boot.
The Adidas Gazelle, which originated in 1966, is one of the most recognisable footwear brands in the world. The F50 is also the Adidas-issued footwear Lionel Messi has donned throughout his career.
What Messi and Bad Bunny said
Messi told ESPN that he did not hesitate to join, as he and his family for huge admirers of the 30-year-old Puerto Rican rapper/singer.
"We really like his music. We have been following him for a long time, and there is always some song of his on the playlists we listen to. It's part of the mix that always plays," the 37-year-old revealed.
Bad Bunny, who was the most streamed artist in the world on Spotify for three consecutive years (2020-2022), also expressed his enthusiasm to work with the ex-Barcelona captain, revealing that he has always been a fan.
"I have always been a fan of Messi, so collaborating with him is a dream come true," Bad Bunny told ESPN. "Obviously, I admire his talent and excellence in the game, but I've also seen him as an example of how to stay humble, let your work speak for itself and stay focused.
“His dedication and effort are what really set him apart from the rest, and that is something I have tried to emulate.
"We wanted to ensure that the final product was not only authentic but also something that we ourselves use in our daily lives and that reflects our personal style. We are excited to provide this collaboration to our Latin community. The inspiration comes from our roots and how sport and music intertwine, creating something authentic for our fans."