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Messi has launched his own production company.
Inter Miami captain Lionel Messi is venturing into the entertainment industry with the launch of his production company, 525 Rosario.
Named after his hometown in Argentina, this initiative marks a significant step in expanding Messi's brand beyond the soccer field.
The eight-time Ballon d’Or winner and one of the world’s richest footballers, is partnering with Smuggler Entertainment, known for producing acclaimed projects like “Messi: The Rise of a Legend”.
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The joint venture aims to develop a diverse array of family-oriented shows, premium television content, and live events.
Messi’s new company will be headquartered in both Miami and Los Angeles, representing a strategic move into the heart of the entertainment industry.
Messi announced the launch of his company via his official Instagram page which boasts over 504 million followers.
The company plans to produce not only branded content and commercials but also initiatives focused on community outreach, underlining Messi's commitment to making a positive impact.
With Tim Pastore from Smuggler Entertainment as CEO, 525 Rosario is poised to elevate Messi's already substantial brand in the entertainment sector.
Lionel Messi’s lucrative expansion into entertainment
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With an estimated net worth of $650 million, Messi is well-positioned to navigate this new venture successfully.
The production industry has become a lucrative avenue for sports stars, with figures like David Beckham and LeBron James leading the way.
Messi’s new venture is expected to further bolster his multi-million-dollar fortune.
The launch of 525 Rosario represents a strategic diversification of Messi's business portfolio, allowing him to leverage his global brand recognition while pursuing his lifelong passion for entertainment.
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