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AS Roma boss Jose Mourinho announced that he will continue his long-standing relationship with Adidas.
Jose Mourinho has announced that he and Adidas have agreed to extend their relationship for four more years.
The 60-year-old manager continues his around 20-year relationship with the Sports brand and will wear their kits until at least 2027.
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17:53 - 19.08.2023
Mourinho slams 'outdated' football laws amid Dybala suspension
Roma manager Jose Mourinho criticises football laws.
What happened
The AS Roma boss took to his Instagram account, via the Story platform, to announce that he has reached a new contract with the sports apparel makers.
"New contract, I'm very happy, I'm very proud," the former Chelsea boss said in a video he shared on his Instagram story to his 3.8 million followers.
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18:36 - 16.08.2023
Mourinho on the hunt for another Chelsea striker
Jose Mourinho's AS Roma have reportedly contacted Chelsea for Armando Broja.
"Adidas, four more years, 17," he said in a follow-up video.
Mourinho continues Adidas relationship
This is a continuation of a long-standing relationship that survived even the 'special one' coaching a Nike-sponsored club in Tottenham.
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In 2019, when Mourinho accepted the Spurs job, a Nike team, the commercial and business side of the sport was rocked, as managers are rarely sponsored by conflicting sports brands with the club they coach.
The norm was for the coaches to get a side deal on top of the club's contract with the brands. Such examples were Jurgen Klopp's deal with New Balance, who were Liverpool's sponsors at the time, and Pep Guardiola's deal with Puma, Manchester City's kit makers.
Despite joining Tottenham, a club Jose has since left, Adidas reportedly kept him on, as according to the Daily Mail, they viewed him as commercially valuable as ex-football stars like David Beckham and Zinedine Zidane.
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16:38 - 14.08.2023
Mourinho shows why he is 'the special one' with weird substitution in Roma v Partizani
AS Roma boss Jose Mourinho receives plaudits for bizarre substitution in Roma's pre-season friendly match.
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16:49 - 07.08.2023
Violated Mourinho living in fear of receiving more Serie A bans
Roma manager Jose Mourinho has spoken up about his treatment at the hands of Italian authorities and claimed that he is living in fear of more bans after being violated by Serie A's decisions
Mourinho is now coaching an Adidas-sponsored team, Roma, returning to his pattern of coaching clubs backed by the German Sports brand since he left Inter. Chelsea, Real Madrid, Manchester United, and now the Giallorossi.
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