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The Premier League boasts a diverse array of marketable players, from social media dominance to global search trends.
As the 2024/25 Premier League season prepares to kick off in the coming days, a recent study has shed light on the most marketable players in English football, showcasing a blend of global search popularity, social media influence, and overall online presence.
This analysis, conducted by marketing platform Ahrefs, reveals how player profiles can significantly impact their marketability, influenced by factors such as Instagram followers, global search trends, and TikTok engagement.
The results of the study highlight the dominance of certain footballers in the Premier League, with Manchester City’s Erling Haaland emerging as the most marketable player.
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The 24-year-old Norwegian striker has captivated fans worldwide, not only with his on-field performances but also through a substantial online presence that significantly outweighs that of his peers.
Alongside Haaland, Liverpool’s Mohamed Salah also stands out with his vast social media following, proving to be a powerful marketing asset.
Below is a list of the Top 10 most marketable footballers in the Premier League
1. Erling Haaland (Manchester City)
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Erling Haaland leads the pack as the Premier League's most marketable footballer, boasting an impressive score of 23.82 out of 30.
The Norwegian’s exceptional marketability is driven by an average of 2.5 million global searches per month, more than double that of any other player.
Haaland's influence extends to social media, with his Instagram following surpassing 38 million and TikTok posts using #ErlingHaaland reaching 184,100.
2. Mohamed Salah (Liverpool)
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Mohamed Salah is the second most marketable player in the Premier League, reflecting his massive social media influence.
With over 63.3 million Instagram followers, the Egyptian star tops the list for the most-followed Prewmier League footballer.
His popularity on TikTok, evidenced by 202,100 posts under #MoSalah, and a substantial average of 603,000 monthly searches further solidify his position as a leading figure in football marketing.
3. Kevin De Bruyne (Manchester City)
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Belgium and Man City skipper Kevin De Bruyne ranks third in marketability with a score of 14.47.
His status is bolstered by over 26 million Instagram followers and an average of 714,000 monthly searches.
Despite not reaching the heights of Haaland and Salah, De Bruyne’s consistent presence and appeal make him a significant figure in the marketing landscape of the Premier League.
4. Mason Mount (Manchester United)
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Manchester United's Mason Mount holds the fourth spot with a score of 13.98.
Mount's marketability is particularly notable given his injury struggles in his debut season as a Red Devil.
His high monthly search volume and the highest number of TikTok posts under #MasonMount—238,200—highlight his strong market presence.
As of August 2024, Mason Mount is the most marketable English player in the league.
5. Richarlison (Tottenham Hotspur)
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Richarlison rounds out the top five most marketable players with a score of 12.98.
As Tottenham's only representative in the top 10, the Brazilian forward benefits from a solid Instagram following of over 22.5 million and a substantial 183,900 TikTok posts under #Richarlison.
6. Casemiro (Manchester United)
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In sixth place is Casemiro scoring 12.53.
The Brazilian's marketability is supported by over 20 million Instagram followers and an average of 534,000 global searches per month.
Casemiro’s strong online presence and substantial following underscore his significant market appeal.
7. Julian Alvarez
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Outgoing Manchester City star Julian Alvarez, is the seventh most marketable player with a score of 12.46.
The Argentine World Cup winner who is expected to join LaLiga club, Atletico Madrid this summer, has an Instagram following of over 16 million and the 187,200 TikTok posts using #JulianAlvarez contribute to his growing market presence.
He is the 12th most searched player in the Premier League globally.
8. Kai Havertz (Arsenal)
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Kai Havertz makes the eighth spot with a score of 11.78.
The German’s recent high-profile move to Arsenal has increased interest in him, reflected in 697,000 average monthly searches and 186,600 TikTok posts under #KaiHavertz. Havertz’s growing prominence at Arsenal has also boosted his marketability.
9. Bruno Fernandes (Manchester United)
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Bruno Fernandes is ninth on the list with a score of 11.12.
Manchester United’s Portuguese captain is notably popular on TikTok, where posts under #BrunoFernandes total 189,400.
His Instagram following of over 9 million and average of 436,000 monthly searches contribute to his solid market presence.
10. Phil Foden (Manchester City)
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Completing the top 10 is Phil Foden, who scores 9.90.
The 2023/24 Premier League Player of the Season has garnered significant interest, with 12.3 million Instagram followers and an average of 462,000 monthly searches.
Foden’s rising star status as a Three Lions player and substantial online engagement solidify his place among the most marketable footballers in the Premier League.
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