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Under the new agreement, Fraser-Pryce is slated to showcase a Richard Mille watch as she steps onto the track at the upcoming World Athletics Championships in Budapest, Hungary.
Jamaica's champion sprinter, Shelly-Ann Fraser-Pryce, has inked an exclusive three-year deal with Swiss luxury watchmaker, Richard Mille.
In a bid to further elevate her international recognition, Fraser-Pryce adds this prominent Swiss brand to her portfolio, which already includes a sponsorship by Nike.
Fraser-Pryce, 36, is a sporting titan, boasting an impressive record as a five-time 100m World Champion and a two-time Olympic champion in the same event.
Despite facing injury setbacks this season, including having to withdraw from the Kip Keino Classic, her resilience and determination have not waned.
She successfully opened her track season at the Jamaican Championships in the 200m and remains hopeful about her future endeavours.
Under the new agreement, Fraser-Pryce is slated to showcase a Richard Mille watch as she steps onto the track at the upcoming World Athletics Championships in Budapest, Hungary.
As she aims to extend her record to six world championships, this partnership ensures that the Jamaican star shines brighter than ever.
The Richard Mille family hosts an array of esteemed athletes such as fellow sprinter Yohan Blake, tennis star Rafael Nadal, former soccer great Didier Drogba, and Formula 1 legend Fernando Alonso.
Fraser-Pryce's addition to this star-studded line-up reasserts her standing in the global sports landscape.
Equally significant is the deal's social impact. Proceeds from the sponsorship will fund Fraser-Pryce's Pocket Rocket Foundation, an organization that grants annual scholarships to promising Jamaican student-athletes.
This strategic partnership not only enhances Fraser-Pryce's visibility but also further solidifies her commitment to nurturing future generations of athletic talent.
Despite having to miss the Botswana Golden Grand Prix due to personal reasons and an injury setback at the Kip Keino Classic, Fraser-Pryce's remarkable career continues to inspire.
With the backing of Richard Mille and the spotlight on her at the World Championships, the sprint queen looks set to continue her reign, inspiring more lives and shattering more records in her stride.
The endorsement deal with Richard Mille, alongside her continued domination of the sprinting world, demonstrates Shelly-Ann Fraser-Pryce's undeniable impact both on and off the track.
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