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A new study has revealed the most influential players in the Premier League.
In an unexpected twist, Manchester United's centre-back Leny Yoro has been crowned the most influential player in the Premier League, despite not having played a single minute this season.
Recent research conducted by iGaming experts at Betmaster, focusing on Instagram engagement, revealed that the 18-year-old leads the league with an astonishing 50.44% engagement rate.
This analysis scrutinized the social media metrics of the top 50 Premier League players based on their market value, highlighting how off-the-pitch presence can significantly influence player stature in the modern game.
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Yoro, who joined Manchester United from LOSC Lille for approximately £52 million, boasts over 830,700 Instagram followers.
Yoro is yet to register a single minute in the Premier League having been sidelined with a foot injury, but his online impact is undeniable.
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His posts average a remarkable 415,100 likes and 3,400 comments, indicating a strong connection with fans.
This level of engagement could earn him up to £10,600 per sponsored post, showcasing the lucrative potential of social media for athletes today.
The Premier League’s most influential players by engagement rate
Following Yoro in the rankings is Pedro Neto, who holds the second position with an engagement rate of 38.89% and 593,400 followers.
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The Chelsea winger, signed this summer, averages around 229,600 likes and 1,200 comments per post.
Meanwhile, Mikel Merino of Arsenal ranks third, with an engagement rate of 36.01%.
Mikel Merino ranks third with 557,700 Instagram followers and a 36.01% engagement rate, averaging around 200,000 likes and 811 comments per post.
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He earns up to £7,300 per sponsored post as a central midfielder for Arsenal, following his summer transfer from Real Sociedad.
Fourth is Savinho, who has 1.5 million followers and a 32.31% engagement rate, allowing him to earn up to £8,400 per sponsored post.
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The Manchester City right winger joined from ES Troyes AC for £21 million in July and has made a strong impact since his debut.
Kobbie Mainoo, in fifth place, boasts 3.3 million followers and a 27.59% engagement rate, with potential earnings of £12,400 per post.
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A product of Manchester United’s youth academy, he averages around 905,500 likes and 5,100 comments per post and is contracted until June 2027.
The top ten also includes Joshua Zirkzee, Ollie Watkins, Micky van de Ven, Cole Palmer, and William Saliba, with engagement rates ranging from 26.22% to 17.62%.
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