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SportyBet, the world-renowned betting brand, is excited to announce the renewal of its successful partnership with Ghanaian football legend Michael Essien as its Brand Ambassador in Africa.
This strategic collaboration will see Essien actively engaging with SportyBet in a range of online and in-ground activations, reinforcing his role as the brand's prominent representative across the continent.
SportyBet has consistently demonstrated its commitment to providing innovative and immersive betting experiences to its customers worldwide.
The renewal of this partnership with Michael Essien, a revered figure in African and global football, underscores SportyBet's dedication to connecting with its audience through the shared passion for sports and entertainment.
"As an avid believer in the power of football to unite and inspire, I am thrilled to renew my partnership with SportyBet," said Michael Essien, a Ghanaian football icon and a legend who has left his mark on renowned clubs like Chelsea, Real Madrid, and AC Milan. "The
enthusiasm and dedication that SportyBet brings to the world of sports and gaming resonate deeply with me. I look forward to continuing this journey, working closely with the SportyBet team to create memorable experiences for fans and users across Africa."
"We are thrilled to continue our journey alongside Michael Essien as our Brand Ambassador. His commitment to excellence on and off the field, showcased in his storied career with Chelsea, Real Madrid, AC Milan and the Ghanaian national team, aligns perfectly with SportyBet's values.
We look forward to collaborating closely on various activations that will undoubtedly elevate the betting experience for our users," said Elías Gallego, VP of Business Development, Marketing and Media of SportyBet.
This partnership extension comes on the heels of another significant collaboration for SportyBet, with football sensation Eder Militao joining as a global brand ambassador as part of the company’s strategy to expand its operations beyond the African continent.
These partnerships reflect SportyBet's determination to engage with football fans around the world and deliver unparalleled entertainment through its platform.
About SportyBet:
SportyBet is a leading global betting brand known for its commitment to innovation and customer-centric approach. With a strong presence in multiple regions, SportyBet offers a diverse range of betting and gaming opportunities and experiences that cater to the preferences of sports enthusiasts around the world.
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