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Magogo has explained why Tanzania's NBC Premier League has become one of the biggest in Africa, but Uganda and Kenya's topflight leagues has stagnated, offering solutions to it.
The Federation of Uganda Football Associations (FUFA) president Moses Magogo has explained why Tanzania’s NBC Premier League has made significant strides to become competitive over the last couple of years while Kenya and Uganda leagues have stagnated.
In 2023, the Tanzanian Premier League was named the fifth strongest league in Africa and 38th strongest in the world in a release by the International Federation of Football History and Statistics (IFFHS).
The revelation was an indicator of the way the league has risen, and an indictment of how Uganda and Kenya’s football leagues have moved backward.
Speaking to Pulse Sports, Magogo said that Tanzania capitalized on selling the league through their biggest clubs Yanga and Simba.
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“Tanzania is in a different world and they did something we did not do,” Magogo said, “It is one thing they did. We had teams here in Kenya, Gor Mahia and AFC Leopards,” he added.
“For a league to be stong, there must be some traditional clubs that are rivals, and we had the Mashemeji derby which was good enough. In Uganda, we had the Villa-Express which was good enough.
“In Uganda, we have the Simba-Yanga and we are talking about the early 90s when these leagues were strong and appealing to local fans.”
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Magogo believes Tanzania’s broadcasting satellite company Azam’s willingness to broadcast its own league has had a huge impact in growing Tanzania’s league.
“I think what Tanzania had, the opportunity they got is that they developed local investment in local pay television, that is Azam that took the mantle and decided to produce and put their leagues to the fans.”
The administrator says South African broadcasting company Supersport, which broadcasted both the Ugandan and Kenyan topflight leagues at some point, also aired European matches unlike Azam, which attracted fans to start following European leagues rather than invest into their own clubs.
“It did not happen here in Kenya and Uganda.Instead, both countries brought in Supersport which introduced the foreign leagues, so it became a competition between the international leagues and the local leagues which is better marketed worldwide with the best players, best cameras, which took the fans away from supporting what is locally theirs.”
“In Tanzania, you struggle to watch the Premier League in Tanzania, but they are good inspiration. Yet when you see all three teams compete head to head, they are all almost at the same level, but sportingly, we are not yet far stretched.
“As federations and governments, we need to go back to the basics. For us in Uganda, what we have done since we do not have local investment like Azam is doing, as a federation we have decided to do our own television and it is possible.”
FUFA introduced its own broadcasting channel having borrowed a leaf from Uganda, and Magogo hopes that it will put Uganda’s league on the African map in five years.
“We have seen how it is working, the impact it is making and believe in the next five years, we will be able to make our sales , club sales, big sponsors make a lot more money than we are making and when we get the money, we have the talent.
“Kenya and Uganda all have the talent, it is only the infrastructure that can stop our leagues from being the best in Africa.”
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08:41 - 16.09.2023
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