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Daniel Kayongo, the Plascon Brand Manager, reasoned that most of the time, the association awards other people, but it’s high time the journalists also get recognized and rewarded.
Sports journalists in Uganda have maintained a culture of recognizing excelling athletes and administrators.
Through the Nile Special USPA Gala, the Uganda Sports Press Association awards the best from various sports disciplines.
But this time round, the focus has turned to the journalists themselves, with USPA and Plascon announcing a three-year partnership worth UGX300M.
This was unveiled Monday morning during the quarterly USPA meetings at Imperial Royale Hotel in Kampala.
Plascon Managing Director, Mr. Santosh Gumte, flanked by the USPA president Moses Lubega and other association executives, made the announcement to the members.
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Among other administrative operations, the sponsorship will cater for the annual USPA road safety campaign and also cover two new properties within quarterly meetings; the sports journalist of the month and Twaake moment of the month.
The Journalist of the Month award, whose primary purpose is to enhance the quality of sports journalism, will attract a cash prize of UGX. 500,000 and will be chosen by the USPA technical team.
Santosh said: “USPA has been one of the longest and consistent supporters of Uganda’s sports. Through sports journalists, many sports disciplines have received a voice and a platform to be seen, heard and endear themselves to fans. You have supported athletes over the years and crucially held administrators accountable. For this, we are grateful to partner with you because of the shared objective of promoting sports growth in this country.”
USPA president Lubega thanked Plascon for the support extended to the association, referring to it as a satisfactory reflection of the association’s image.
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“We are grateful that a brand of Plascon’s stature has sought to associate with USPA. This means it has appreciated what we are doing and would like to push us further. But in turn, we also pledge to support the brand in its endeavours. Our work begins now. We need to prove that a partnership with USPA is worth the while,” Lubega said.
Daniel Kayongo, the Plascon Brand Manager, revealed that the Journalists of the month and Twaake Moment of the Month awards are calculated to engage with the journalists directly.
He reasoned that most of the time, the association awards other people, but it’s high time the journalists also get recognized and rewarded.
Twaake
The Twaake Moment of the month is aligned with the ongoing Plascon sports campaign dubbed Twaake.
The campaign urges fans to “show their colours” for their respective clubs and teams by turning up at the various sports grounds whenever their teams are in action.
The Journalist that will capture the best Twaake moment of the month featuring excited and engaged fans will earn UGX. 250,000.
The USPA technical team will choose the top three moments of the month, but the overall will be voted by sports enthusiasts on the Plascon and USPA social media platforms.
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