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The giant electronics firm has inked another one-year deal with the sports journalists’ association
Kenyan sportsmen and women will continue being recognised for their exemplary performances after the Sports Journalists Association of Kenya (SJAK) renewed its contract with electronics manufacturer LG for the Sports Personality of the Month Award.
The one-year renewable contract, valued at Ksh3.5 million, runs from January to December 2023 and is aimed at awarding the most outstanding Kenyan sportsmen and women from diverse disciplines for their exemplary performance.
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Winners of the award will be decided by a panel of seven judges constituted by SJAK and will receive a variety of LG products.
“Kenyan athletes have over time performed exceptionally well at global and continental levels. Acknowledging their performance is an important step in identifying and nurturing local sporting talent,” said LG Managing Director Dong Won Lee on Monday.
SJAK chairman James Waindi believes the award will go a long way in motivating Kenya’s sports personalities who have endured many challenges in the past year owing to the COVID-19 pandemic.
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“With the long-standing partnership with LG which spans more than eight years, we continue to create an enabling environment for our grassroots athletes to flourish globally,” said Waindi.
“This time, we are expanding the scope to cover more disciplines, thus creating visibility for a wider range of talent in the sports fraternity. Investing in sports is also seen as having many benefits for the young generation as it's also seen as a source of livelihood and business opportunity.”
Products the winners will receive as awards this year include the LG NanoCell TV with in-built AI that delivers high-quality picture and sound and a superior viewing experience, as well as the LG AI DD washing machine, featuring some of the most advanced features using steam technology.
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The best sportsmen and women from January to April will be awarded before the end of May.
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