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Boot deals have recently become a lucrative alternative for global stars worldwide to make money on the side and a reward for their efforts on the pitch. Here are the top 5 lucrative shoe endorsements in football today
Neymar Junior- Puma (106 billion UGX)
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Neymar Junior shocked the footballing world when he ended his 15-year partnership with global giants Nike to join Puma in September 2020.
His new deal with Puma sees him earn 106 billion UGX annually, the largest individual sponsorship contract in sport.
The multi-year contract will see him earn 1.4 trillion UGX and include several clauses.
13.9 billion UGX will be earned if he wins the champions league, and an additional 18.3 billion UGX will be included if he is to win the UCL top scorer award, a title win, among others.
Erling Haaland- Nike (87.9 billion UGX)
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Manchester City star Erling Haaland recently put pen to paper on a money-spinning deal with Nike in March, ending many months of speculation after his original contract had ended.
According to The Athletic, his new deal will see him earn about 87.9 billion UGX per year, making it one of the most lucrative sports deals in history.
He will become the face of the number 9 as he was inspired by a similar deal signed by his idol Ronaldo Nazario.
He originally started his partnership with the US-based giants when he was only 14 years old.
Lionel Messi- Adidas (80.6 billion UGX)
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Messi and Adidas had partnered since 2006 when he started his career with FC Barcelona and Argentina.
Over the years, Messi has been the face of the franchise, including his image and likeness in many marketing campaigns and advertisements.
In 2017, he signed an extension with the brand, including a lifetime contract estimated to be around $1 billion.
Adidas will have exclusive rights to use Messi's image and likeness for the rest of his life, with the superstar receiving a percentage of the sales of any Messi- branded products such as boots, clothing and accessories.
Cristiano Ronaldo- Nike (69.6 billion UGX)
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Ronaldo is Nike's prized asset, undeniable because he is among the most valuable athletes on earth, with Nike signing him to a lifetime contract worth $1 billion.
Ronaldo signed his first contract with the company in 2003, just signing for Manchester United from Sporting Lisbon.
The deal covers many of his commercials and marketing strategies as he is the most followed athlete on social media platforms such as Instagram.
He is the third sportsman to sign a lifetime contract with Nike after LeBron James and Micheal Jordan.
Kylian Mbappe- Nike (62.3 billion UGX )
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Mbappe, before signing his current deal with Nike, was the subject of a bidding war between his present partners and Adidas.
Inspired by his idol, Cristiano Ronaldo, the current French captain put pen to paper on a ten-year contract with the company as long as he still competes at the highest level.
His current contract is estimated to be around 652 billion UGX during this period and has the potential to increase as he continues to take world football by storm, having made it to back-to-back World Cup finals.
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